Back in March this year we carried out a survey measuring attitudes towards online privacy, we made some interesting discoveries. 82% of people feel their privacy is not respected online, the majority of whom use the internet many times a day. We also discovered that people were less likely to buy from brands who had been in the press for violating customer privacy and that websites do not do enough to educate them about online privacy.
Publications
Informed Choices audit dozens of sites every day and the market information we obtain is anonymised and compiled into a series of industry reports. These reports are written to allow our clients an insight into the issues surrounding cookies, data, privacy and user experience.
We have also written custom reports on specific subjects and we can undertake surveys to support the underlying data. Please contact us for more details.
SOLD OUT. This report covers the prospects and threats of the new E.U. Cookie Directive and how it impacts both advertisers and end users in easy to understand language. Suitable for presenting the law to non-technical persons.
Professionally researched, written and presented in a bound cover, this report is an essential tool in preparing for the imminent introduction of the directive across Europe.
SOLD OUT. This report covers the prospects and threats of the new E.U. Cookie Directive and how it impacts both advertisers and end users.
Professionally researched, written and presented in a bound cover, this report is an essential tool in preparing for the imminent introduction of the directive across Europe.
In preparation. Covering current cookie usage and examining future trends, this report examines the importance of a coherent cookie policy across a diverse domain portfolio.
This free guide gives organisations tips about how to make your privacy policy a little more user-friendly and effective. it's a good starting point for those creating a new policy or refreshing an existing one.
Don't forget to run your new privacy policy past the legal department though as we are not legal advisers.